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| About Katie Muldoon |
| President of Muldoon & Baer, Inc. |
katiemuldoonphotography.com
Ms. Muldoon founded the New York City-based direct marketing company, The Muldoon Agency in 1979 and sold this business a decade later to a joint venture of the then largest agencies on three continents: Dentsu (Asia), Young & Rubicam, (North American), and Havas (Europe). After completing her contract with the new venture, Katie Muldoon, together with her husband, Jacob Baer, founded Muldoon & Baer.
Author of the widely acclaimed, The Catalog Strategist's Toolkit (May, 2005), as well as How to Profit Through Catalog Marketing (3rd edition published in October 1995, German edition 1997), Katie Muldoon, a former Adjunct Assistant Professor at New York University Center for Direct Marketing, also taught the Direct Marketing Association's (DMA) Catalog Essentials Seminar for both consumer and B2B for almost two decades. Katie Muldoon, for 23 years, has contributed special assignments to Catalog Age (now called MultiChannel Merchant), was a long time columnist for DM News and wrote monthly for Direct magazine. An avid photographer, Ms. Muldoon has recently created a separate website, katie muldoon photography, of her work.
Ms. Muldoon served for two terms on the DMA's Board, including the Executive Committee, and was past Chair of the Ethics, ECHO, and Image Committees. She has also served on the DMA Hall of Fame Committee.
Katie Muldoon has also been a board member for New York City Victim Services and Rockland County's Shelter for Abused Women and Children's enterprise, The Company of Women, and Paragon Holdings, Inc. Currently, Ms. Muldoon volunteers time and expertise at a variety of local community organizations, including The Lighthouse Center for the Arts and FAU (Florida State University) Lifelong Learning Society.
Winner of many ECHO and Caples awards, Katie Muldoon has also been awarded the 2004 DMEF Edward N. Mayer Educational Leadership Award, given by the Direct Marketing Education Foundation in recognition of extraordinary support of direct marketing education, the 1999 Direct Marketing Club of New York Silver Apple, which recognizes the direct marketing industry's most notable innovators and achievers who have served the New York direct marketing community for 25 years or more and the WDRG's 1989 Woman of the Year Award (now WDMI).
Katie Muldoon is a frequent guest speaker and industry judge, both nationally and internationally. Her articles and speeches have been translated internationally by such publications as Mono (Japanese), Vente A Distance (French) and Fischer’s Archive (German). Further, she has appeared as an industry expert on such networks as CNBC.