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Merchandising Wizardry
There’s much more to merchandising than just instinct. Learn tips on what successful merchants know they need in order to perform to their highest standards. Learn what you should expect from your merchants. Review the role of merchandising vs. marketing vs. creative in paginating a catalog.
8.2MB


Great News! You've Been Going About Customer Acquisition All Wrong
Pushing your catalog on customers and prospects by renting names and mailing to your database is so yesterday. Today’s end user’s mindset is to tune out the mass of advertising mail they receive and Pull what they want from the source they choose. Learn how you need to adapt your Customer Acquisition Strategy to today’s customers needs.
37.4 MB


Avoiding the Mine Fields: Going from Consumer to B2B
Where are the dangers when a consumer cataloger goes into B2B?

Even experienced catalogers can stumble badly when they move from consumer to business-to-business. What you can and cannot do when you choose to expand your business into an entirely new realm. Learn how to adapt your product offering. Learn how you need to adapt or completely change your creative approach. And more. .
11.1MB


Simple Rules for Great Catalogs
Humorous pointers on making your creative effective.
27.7 MB

Makeover Alchemy: How Creative Strategy Can Turn Your Catalog To Gold
The right way to go about planning and implementing a Creative Strategy. Three real examples with strategy by Katie Muldoon and layouts by Mark Gilchrist of Bulldog Studios.
119.5 MB

Catalog Overview, Then and Now, for Johnson & Wales
Top line review of what goes into creating a print catalog, how print catalogs once were and where they are going.
27.7 MB