RANCOM


AMAZON.COM

“If you’re a catalog marketer who thinks you’ve read everything worth reading, you haven’t gotten hold of Katie Muldoon’s latest book. . . . This information is fresh, practical, and highly relevant in this time of tremendous change in the catalog industry.”
JOHN A. GRECO, JR.
President & CEO
Direct Marketing Association

“Only a seasoned catalog expert like Katie could develop so many helpful forms, charts, and checklists to simplify any catalog task.”
JIM KOBS
President
Kobs Strategic Consulting

“The best investment you’ll make for your catalog all year. Guaranteed. . . . the culmination of Katie’s thirty years of in-the-trenches successes and learning experiences—all wrapped in one. Buy one. Buy two. Buy ten. Just make sure you BUY this book.”
AMY AFRICA
CEO
Creative Results

“. . . a superb resource for the new to-the-industry and the seasoned professional alike...absolutely everything you need in an easy format. . . . A real keeper. . . .”
JILL EASTMAN VIDAL
Director, Third Party Marketing
1-800-FLOWERS.COM “

"Buy this book. Read it. Implement what it says. And watch your business grow. It’s that easy.”
ADAM PRESS
CEO
The St. John Companies, Inc

“Over the many years of our business relationship, Katie Muldoon has continued to challenge the Pfaltzgraff team to get the basics right and add the magic. Our direct marketing business is now the fastest-growing, most profitable segment of our multi-channel sales model. The Toolkit will become the new basic reference guide on the desk of every member of our direct marketing team. . . . ”
MARSHA EVERTON
President & CEO
The Pfaltzgraff Co.

“OK, so you’re serious about launching a New Catalog. . . . Stop right there. . . . Before you do anything read Katie’s Step-by-Step, super practical guide to getting it done. You’ll save yourself headaches, time and most importantly, Money!”
MICHAEL GOTFREDSON
CFO & Chief Runner
Road Runner Sports Catalog

“The best of the best puts it all down for the rest of us to understand in simple terms. Katie Muldoon is to Catalog Marketing what Stan Fenvessey was to Fulfillment. She gives us the roadmap to success.”
TIMOTHY J. HOLODY
C.O.O.
Seta Corporation

“Why didn’t someone think of this sooner? Here are all the answers for planning and producing a catalog in an E-Z read, E-Z reference format”
LIZ KISLIK
President
Liz Kislik Associates LLC

“Katie Muldoon is the Strategic Catalog Marketing Sensei. She synthesizes art, science and basic human behavior in her methodology designed to maximize the brand building and profit making potential of any catalog program.”
KERRY A. NICOLICH
Communications Planning Specialist
Mercedes-Benz USA, LLC

“The most difficult part of most strategic projects is getting started . . . This book goes a long way toward solving that problem for the most critical aspects of the catalog business.”
STEVE ROWLEY
President & CEO
Paragon Gifts, Inc.

“Katie Muldoon has already written one indispensable book for catalog marketers. Now she has written another one. The Toolkit is a virtual blueprint of how to succeed in the catalog business, and how to master its processes.”
RAY SCHULTZ
Editorial Director
DIRECT

“Katie Muldoon’s book offers a smart, knowledgeable and comprehensive guide to catalog marketing. Her strategies and techniques are practical, creative, and very helpful.”
LILLIAN VERNON
Founder
Lillian Vernon Corporation

YOU CAN STILL GET THE OLD, LOVED CLASSIC

Catalog Marketing (third from the left), all 460 pages of it, was published in 1995 and even today it is rated 4.8 stars by Amazon.com.

This was the third edition (the first and second editions are on the far left) and it is still considered the catalog bible by many as it takes you step by step through running a catalog business.

Unfortunately, it is no longer in print. Fortunately, it can be purchased for a fraction of its original $89.95 cost on the Internet, as can the German version shown on the far right and the earlier English versions.

Listed below are the sites on which Catalog Marketing can usually be found. These sites should send you directly to the correct pages. If not, please type in Katie Muldoon in the author search area of the site.