Some simple forms of research have become remarkably inexpensive the result of which is that multichannel marketers can relatively easily tap into a vast amount of information. The concern is that if the questions are written incorrectly, if response is not sufficient, and if interpretations are misread, information obtained can distort subsequent actions.

Muldoon & Baer has extensive experience constructing and interrupting virtually all aspects of research for directive actions that positively, and correctly, impact decisions.

Specializing in:

• Guidance, direction and resource recommendations

• Analysis and interpretation
  
  
  

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Multichannel marketers need to develop expertise in multi forms of interaction with the customer. Frequently, the demands of complex channels mean that some basic tenents begin to become static or less than relevant in a speed-warp society.

Muldoon & Baer can evaluate and guide in understanding if your approaches and methods are optimizing your business...and make recommendations, if needed, for fresher, more effective solutions.

Specializing in:

• Create and/or evaluate positioning

• Guide profitable product mix and presentation

• Objective recommendation of knowledgable list brokers and managers

• Determination of mailing strategy

• Advise on customer service policies
  
  
  

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Leveraging customers via print is an essential component for interchannel marketers. While initial contact may have been made via retail or internet, subsequent business is often driven via print. Creating an effective print "solicitation" is much more than simply showing products on pages -- even at a low price.

A print catalog is a tactile connection that a consumer uses both for initial purchase and then often retains in their home as a reminder of your business. The smart marketer incorporates both traditional, time tested concepts and adapted new techniques designed for today's audiences.

Specializing in:

• Creative strategy and concept direction

• Objective recommendation of reliable, sales-producing layout and copy resources

• Objective recommendation of knowledgeable creative and production resources
  
  
  

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Offering the product mix that appeals to the customer in a way that compliments other avenues of sale and adds positively to your bottom line is a developed art. Yet, that art can be more easily achieved with the right analytical and planning tools.

Product offerings should be initially planned as a "rollout" to customers, enticing them with the vision of a fresh offering virtually every time It's not as hard as it sounds. You just need a little guidance from Muldoon & Baer.

• Review and recommendation on development strengths and weaknesses

• Determination of current or anticipated product mix, category and price point

• Pagination recommendations
  
  
  

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As businesses grow, responsibilities and job functions can become unclear, resulting in staff and executives both duplicating and unintentionally overlooking, key areas. If reporting structures, job functions and an understanding of what performance deserves reward are not clear, intercompany politics and less than stellar performances will continue to grow.

Having worked with over 400 direct marketing companies, primarily catalogs, we have a solid, workable perspective on organization and optimization of talents and structures.

• Review and recommendation to better optimize size of business and talents of staff